Morning Schmear Of TV News

• Live ads are making a comeback as one way to beat the DVR, and Jimmy Kimmel will be the next to offer them. (AdWeek)
• Writers strike cost "Desperate Housewives" some viewers, it appears. (Hollywood Reporter)
• CBS unveils big summer plans including - finally - plans to put "Swingtown" on the air. (Hollywood Reporter)
• First peek at the new girl on "Gossip Girl" - Michelle Trachtenberg of "Buffy." But - to your right - we found one they didn't have. (TV Addict)
• A look at the season finale of "New Amsterdam." (TV Squad)
• Our friend Tim Goodman lowers himself to praising CBS Monday comedies. Sort of. Still snobby, dude. (SFGate)
• Anderson Cooper for Katie Couric? Theo Epstein wouldn't make that trade. (TV Squad)
• Verdict on last night's "How I Met Your Mother." (TV Squad)