Fox Cuts Commercial Time On SciFi Shows
Fox has announced their big plan to revolutionize TV advertising. I don't know if it will work, but since the big plan involves fewer commercials, I'm for it. In their upfront presentation yesterday, Fox execs announced "Remote-Free TV," a very fancy name for "showing fewer ads." Starting with Joss Whedon's "Dollhouse" and J.J. Abrams' "Fringe," the new model will involve showing only 5 minutes of commercials per hour and charging a premium for running your ad in that uncluttered landscape.
Whether it will work is anyone's guess, but it's an interesting move. I'd certainly be happier about a little less advertising to fast-forward through, but our friends at TV Squad are already missing their commercials. I also won't be happy if it comes at the price of more invasive product placement, like "Heroes" (brought to you by the Nissan Versa). Scifi fans will be tearing their hair out over the idea of "Dollhouse" and "Fringe" being experimented on, since genre shows on Fox already have an average lifespan of a mayfly, but maybe this will be the trick that keeps them afloat.
Sounds promising.
However, if I like either of these shows, FOX will probably cancell them before the first season is even over.
Posted by: Okie Sister | May 18, 2008 at 05:52 AM