Seth Rogen Farts Pure Gold

OK, exaggeration. But the dude is on fire both in front of and behind the camera, thanks partly to the fact that he's really funny ("Knocked Up," "Superbad") and partly to the fact that Judd Apatow thinks so too. The latest news from the Seth Rogen front is that he's scored a feature deal for "Jay And Seth Versus The Apocalypse," to co-star him and Jay Baruchel, the geek hero of Apatow's late, lamented "Undeclared" series.

Rogen's writing partner, Evan Goldberg, and another pal, Jason Stone, cooked up the story, which finds the two actors as stoners surviving and end-of-the-world event a la "The Happening" or "28 Days" later, only to find they're driving each other nuts. The gang cooked up a mock trailer on YouTube that sold Mandate Pictures on the idea.

Here it is: