It's Hoff's Space. We just live in it.

The magnificence that is David Hasselhoff already had a significant cyber presence with davidhasselhoff.com, where the star of "Knightrider," "Baywatch" and "America's Got Talent" interacts with fans and sells posters like the beauty at right. But now the site includes a new "social network" called HoffSpace. Supposedly it already has 13,000-plus members! The end is near!

I learned of the site from the fine folks over at TV Squad, who explain thusly:

Why did Hasselhoff decide to start a personal social networking site? Here's his explanation:

"I realized that while two people from two entirely different countries and backgrounds may seem to have nothing in common, the only thing they might have in common is me... So I decided to start a network where people from across the world might come together and get a conversation started over me."

Alrighty then.